Statement from UOPX CMO Steven Gross
PHOENIX, June 29, 2020 — Recent tragic events have reinvigorated the difficult, yet necessary conversation about race. That conversation has rightfully put a spotlight on all forms of bias, discrimination and racism. Our University was founded to foster greater inclusion and, to this day, more than half of our students are people of color. This matters a lot to us. This is a pivotal moment for action.
Today, and until further notice, the University will pause all paid investment in Facebook, and its properties: Instagram and Facebook Audience Network. We will continue to closely monitor Facebook’s actions in the coming days and weeks, along with the actions of all social media platforms. We strongly urge Facebook to accelerate its efforts to implement a set of measures to fight racism and hateful discrimination.
We will continue our community-building activities on Facebook—which are non-paid and organic in nature—because such engagement is essential to our students’ learning and progression, as a University that is operating wholly online due to the COVID-19 pandemic. Our decision to continue these engagement activities is for our students’ benefit; it in no way mutes our decision to cease all paid investment in Facebook (and its properties) to demonstrate our commitment to eliminate hate speech in social media, and in all instances.
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