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Statement regarding Facebook boycott from UOPX CMO Steven Gross

Statement regarding Facebook boycott from UOPX CMO Steven Gross

By University of Phoenix

  • Aug 05, 2020
  • < 1 min read

PHOENIX, August 5, 2020 — A little more than a month ago, we joined over a thousand organizations across the nation and ceased paid advertising on Facebook. The aim was to force the media company to take more aggressive and visible steps to eliminate misleading, egregious, damaging, and even dangerous posts from its platform.

Over the last several weeks, we’ve been in frequent conversations with Facebook, through our advertising agency Omnicom Group, and believe the media company has taken important steps to improve its proactive detection of hate speech, including actions to prevent it from occurring in the first place. Among the actions that Facebook has committed to: Strengthening enforcement of its already strong content policies; ensuring greater transparency in the public reporting of its actions; and involving third-party oversight by groups such as the Global Alliance for Responsible Media and the Media Rating Council, which was important to us and the integrity of Facebook’s good faith intentions.

Therefore, we have decided to begin advertising again on Facebook, for now, beginning in August. We will be closely watching. If the agreed-upon improvements do not occur or are not sustained in a meaningful and visible way, we may again cease advertising. Facebook must take the concerns that have been raised by us and others seriously and invoke permanent and transparent change.