UOPX Linkedin® Profile Guide | University of Phoenix

UOPX Linkedin® Profile Guide

By University of Phoenix

  • May 21, 2020
  • 7 min read
What is LinkedIn® ?

LinkedIn is a professional networking site that enables its members to connect with each other for career and business purposes. You can use LinkedIn to search for opportunities, keep in touch with past and current colleagues, grow your professional network, or stay updated on industry trends by following your favorite companies and industry thought leaders.

For instructions on creating an account, click here.

LinkedIn, the LinkedIn logo and InMail are registered trademarks of LinkedIn Corporation and its affiliates in the United States and other countries.This guide is for educational purposes only.

Why should I build my LinkedIn profile?

Employers use LinkedIn to find talent and evaluate candidates for employment opportunities. Your LinkedIn profile is the first impression employers and other LinkedIn members will have of you. A profile that showcases your strengths, personality, and professional achievements can help you stand out as a candidate or attract opportunities even when you aren’t actively looking. In fact, you can privately let recruiters know that you’re open to being contacted for opportunities. To learn how, watch this video.

LinkedIn profile essentials

There are many components to a LinkedIn profile, but the checklist below covers the minimum information you must include to create a complete profile. According to LinkedIn, members with a complete profile are 40X more likely to show up in search results.

— Profile Photo
— Education
— Location & Industry
— 50+ Connections
— Skills (minimum of 3)
— Current position with description
— Two past positions


Profile photo:
A photo helps people put a face to a name, which helps build a sense of rapport and trust in a virtual environment. According to LinkedIn, members with a photo get 21X more profile views, receive 9X more connection requests, and are 7X more likely to show up in search results.

Including your education enables LinkedIn members, including fellow alumni, to find your profile by searching for the school you attended or the degree you earned. You can also add details about coursework and activities you participated in during your studies.

To see where University of Phoenix Alumni work and what they do, click here.

Alumni can also join the University of Phoenix Alumni Association LinkedIn group

Location & industry:
Adding your location and industry tells your LinkedIn profile visitors where you are located in the world and in which industry you operate.

LinkedIn uses the term connections to define relationships in your network. Once you’ve “connected” with a member on LinkedIn, they become a 1st degree connection. Your extended network of 2nd and 3rd degree connections are made up of people that your connections know.

This section of your LinkedIn profile allows you to add specific skills to your LinkedIn profile to help others understand your strengths. You can arrange the order in which they appear to showcase the top 3 skills that are most relevant to your career.

Experience (current position with description + 2 past positions:
Similar to your resume, the experience section is where you highlight your work history, including key responsibilities and achievements. Although LinkedIn only requires a current position with a description and two past positions for a complete profile, you should reflect all work history that is relevant to your career goals.

Additional “must-haves” for your Linkedin profile

Recommendations are testimonials written about your professional abilities. They can make a huge impact on employers viewing your profile because they validate your expertise.

To learn more about requesting and displaying recommendations, click here

Customize your LinkedIn URL:
By default, the link to your profile will contain a random string of characters. Change this so that your URL contains your name, like this www.linkedin.com/in/yourname. If someone’s already taken this URL, come up with a way of making your URL unique, such as including a middle initial. This will simplify your URL, which helps when adding it to your resume or business cards. For instructions on how to do this, click here.

Linkedin headline worksheet

Located directly under your name, your LinkedIn headline tells people who you are and what you do in 120 characters or less. By default, LinkedIn uses your most recent job title as your headline, but you should customize it to optimize your headline. An optimized headline is “searchable,” meaning it contains keywords that recruiters might search for to find someone with your skills and talents. It may also include a tagline that describes the benefits of working with you


You can use special characters to separate phrases in your headline

Examples of “searchable” headlines

  • Digital Marketing Student Interested in Content Marketing & Social Media
  • HR Manager | People Operations | Corporate Culture
  • IT Professional | Network Administration | Project Management | Virtualization

Examples of headlines with taglines

  • Fundraising Expert | Connecting nonprofits to high-net-worth donors
  • Certified Financial Planner | I help families build wealth and eliminate debt
  • Motivational Speaker | Author | Business Coach | Helping Digital Entrepreneurs Launch Thriving Businesses
Create your own Linkedin headline

STEP 1: Identify what type of professional you are or aspire to be

STEP 2: Include keywords to describe the expertise you want to be known for

OPTIONAL: Add a tagline that describes how you help others

Remember, you only have 120 characters so make every word count! Check how many characters you’ve used by inserting your headline here: Remember, you only have 120 characters so make every word count! Check how many characters you’ve used by inserting your headline here: www.charactercountonline.com/

Linkedin summary worksheet

A LinkedIn summary is the heart of your profile. It’s where you tell your career story to showcase not only your strengths, but also your personality. This gives employers and other professionals a sense of what it might be like to work with you and how you would fit into their work environment. You have 2,000 characters to write your summary, but as a general rule of thumb, aim for approximately 3 paragraphs with no more than 3 sentences per paragraph.

Questions to consider before writing your summary

  • Who is your target audience?
  • What’s the most important information you want people to know about you?
  • What do you love about what you do?
  • What makes you different or unique from others in your profession?
  • What action do you want people to take after viewing your profile
Linkedin summary examples

Sally Student
IT Technical Support | Help Desk | Network Infrastructure | Server & Desktop Applications
I got my start in information technology as a teen building desktop computers from scratch just for fun. I’ve always been good with technology – hardware, software, basic networking – it all came so naturally.

Now, as a recent graduate of an information technology program, I’ve converted my hobby into a profession. I currently hold the position of user technology specialist at ABC Company, where I provide technical support for end users in a department with over 1200 PCs / Laptops and 500 network printers and print servers in a Windows OS environment.

Helping customers resolve technical issues and working as a team has taught me that patience, empathy, and friendliness are just as important as technical skills. I keep this in mind when responding to customers’ help desk tickets, troubleshooting clients’ desktop and server applications, working in a team to perform LAN / WAN maintenance, and even when passing by the clients I serve in the hallways.

Below are more details about my career and projects I’ve worked on.

See something you like? Let’s connect!

Alex Alumni
Science Curriculum Designer | Ecology, Biology, Astronomy, Oceanograph
My name is Alex Alumni and I develop curricula that simplifies the most complex of scientific concepts, making science a fun and engaging subject to learn.

As the only science curriculum developer and instructor in my district possessing both a Master of Science in Earth Science and a Master of Arts in Education, I have a robust understanding of appropriate topics for varying age groups, as well as the ability to create comprehensible lesson plans that will maintain the interest of even the toughest crowds.

After 10 years of teaching science to high school students, I gained a very solid foundation for linking lesson plans and activities to curricula in order to meet strict state and federal standards. For the past seven years, I have co-designed science curriculum with a team of four, in the areas of ecology, biology, astronomy, and oceanography.

When I’m not creating curriculum and multimedia for science educators, you can find me camping, stargazing, and deep sea ocean fishing.

Need help getting started?

Here are some suggested techniques for writing those first couple of sentences of your summary:

    1. Imagine your career as an epic tale with you as the hero/heroine of the story. Complete thefollowing statement by describing what you’re doing, who it’s for, why you’re doing it, and what theend result is.Example
      My mission is to help people with big goals and dreams make meaningful changes in their lives and careers so they’re fulfilled at work, happy in life, and financially secure, because nothing inspires me more than people who achieve their dreams in spite of tremendous challenges. That’s why I decided to become a career coach.
    2. Think of the first line of your LinkedIn summary as a digital business card. Instantly communicateyour value to capture your readers’ attention. One way to do this is by using the followingstatement to structure your message:I help (who?)______________________________ do/understand/solve (what?)_____________________
      so they can (desired outcome)______________________________

      As a career coach, I help people who typically have 15+ years of work history transition into industries and roles that differ from their background so they can discover work they love, they’re good at, and that pays what they deserve.

    3. If you are looking to change careers, describe how you’re preparing yourself for the change andwhat fascinates you about where you’re headed next.Example
      I am currently pursuing a career as a Certified Public Accountant with plans to complete the CPA exams: Business and Audit within the next 6 months.

      I have a talent for working with numbers and enjoy operating within a set of parameters to ethically drive improvements in revenues, profits, and EBITDA. As a graduate of an accounting program with over a year of volunteer experience in bookkeeping, I am positioning myself for entry level accounting roles.

    4. Start with a quote that not only inspires you, but captures an important aspect of your career.Example
      “The world is a book, and those who do not travel read only a page.” – Saint Augustine

      International education is a journey of self-discovery, but it’s also the key to helping students understand and appreciate the world around them. I know this because as a former exchange student, I developed Spanish fluency and cultural competence while living with a host family in Buenos Aires, Argentina. Now, I want to encourage other students to begin their own journey of self-discovery and global citizenship.

    5. Describe a business challenge that you specialize in solving.Example
      Doing more with less is a challenge many organizations face. In an era of budget constraints, I use my background in systems engineering to help organizations cut cost and boost performance through data-driven methods.
Create your own LinkedIn summary