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Six steps to develop your strategic networking plan | PhoenixNews

Six steps to develop your strategic networking plan

By University of Phoenix

  • Oct 13, 2020
  • < 1 min read

By Steven Starks, senior manager of career counseling programs and operations at University of Phoenix

Strategic networking is the ability to proactively build and maintain relationships that support your career goals. Whether you’re networking for information, advice, referrals or job leads, you can develop a plan to create valuable connections.

Misconceptions about networking

What do you think of when you hear the word networking? For many people, it
carries a negative connotation that prevents them from engaging in the process altogether. Below is a list of common misconceptions about networking:

  • Networking is manipulative
  • Networking is too time-consuming
  • Networking is only for extroverts
  • Networking is only valuable when you need a job

Your perception of networking affects the time and effort you’re willing to invest in it. Thus, before you develop a networking plan, think about any negative beliefs you may have about networking.

Developing a strategic networking plan

Networking can feel overwhelming if you don’t know where to start. Below are the
basic steps you can take to develop your networking plan:

  1. Establish your goal for networking
  2. Define your target audience
  3. Identify your existing network
  4. Activate your network
  5. Expand your network
  6. Strengthen your relationships

For detailed tips and direction, download this Strategic Networking Guide.