5 tips to build your personal brand
All great brands offer their customers a specific promise of value. Over time, they earn a positive or negative reputation based on customers’ experiences of their brand. Similarly, you earn a reputation based on others’ experiences of you and the value you add in the workplace. This is your personal brand.
To stand out in a competitive labor market, you must be intentional about the reputation you wish to create for yourself and be ready to communicate how you add value to employers.