Being MIA on LinkedIn® is a career misstep
“Many people think LinkedIn is just an online version of a resumé, but it’s much more than that,” says Steven Starks, NCC, senior manager, career counseling programs and operations at University of Phoenix. “Professionals use LinkedIn for opportunities to build their brand, connect and learn — three of the most important things you can do to manage your career.”
It’s a topic we find so valuable that we’re rolling out a series of Phoenix Flight articles to help make your LinkedIn profile stand out.
Your digital identity
If you have a Facebook or Instagram account, you have a digital brand, but that’s not the first thing you want potential employers to see. LinkedIn is the place to craft a professional persona that’s compelling and attractive to employers.
Did you know employers may Google you to see what kind of digital footprint you have? According to CareerBuilder, 57 percent of them are less likely to interview candidates they can’t find online.
Within the workplace, every business decision — from recommending a colleague to hiring a candidate, to promoting an employee — flows through people. Building a robust professional network of contacts on LinkedIn who can vouch for you and introduce you to others within their network can magnify your reach and bring you one step closer to your next job.
A 2016 survey by LinkedIn found that 85 percent of all jobs are filled via networking — and for active job seekers, networking is their primary means of finding them.
The more you know
Your LinkedIn network is also a valuable source of knowledge. The people you connect with share content, ideas and information that can help you stay informed on the latest trends and best practices in your field. And if you’re looking to upskill, LinkedIn Learning offers over 14,000 online courses. It’s a subscription service, but free for premium members.
Mastering the power of LinkedIn doesn’t happen overnight, but we’ve got you covered. Stay tuned for the next article in our series on the topic, starting with our January issue, where we’ll outline “Do’s and Don’ts” for creating a compelling professional profile.
LinkedIn is a registered trademark of LinkedIn Corp and its affiliates in the U.S. and/or other countries.
By D.D. Kullman, Associate Creative Director, University of Phoenix